Liaising and networking with a range of stakeholders; including but not limited to clients, colleagues, third party suppliers and providers;
Implementing agreed concepts and visual imagery, ensuring the Group’s branding is consistent and cohesive throughout;
Sourcing cost effective advertising opportunities, whether in traditional mainstream media or social media, to positively promote the organisation using thought leadership articles and profile raising activities;
Produce valuable and engaging content for our website and marketing collateral that attracts and converts our target groups;
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, and webinars;
Writing and proofreading copy;
Liaising with agencies including designers and printers;
Arranging the effective distribution of marketing materials;
Maintaining and updating internal CRM database;
Organising and attending events such as conferences, seminars, receptions and exhibitions;
Sourcing appropriate sponsorship opportunities for the Group to support which enhances and supports the Groups vision and values;
Conducting market research, for example using client surveys;
Contributing to, and developing, marketing plans and strategies;
Evaluating marketing campaigns; producing data driven reports;
Liaising with other internal departments and key stakeholders;
Prepare marketing reports by collecting, analysing, and summarising sales data;
Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases;
Monitor budgets by comparing and analysing actual results with plans and forecasts and measuring return on investment;
Brainstorming and developing ideas for creative marketing campaigns; and
Managing junior members of the team assisting with their development and performance reviews.
Competencies
Excellent attention to detail and a well-organised approach to work;
Strong time management and organisational skills;
Verbal and written communication skills;
Capability to work with numerical information, plus analytical and problem-solving skills;
Diplomatic approach and the confidence to provide support and influence high-profile Company staff and Board members;
Team-working skills;
Integrity and discretion when handling confidential information;
Sound grasp of marketing strategies and communications;
Good commercial awareness;
Excellent interpersonal skills and ability to communicate and work effectively with clients and colleagues at all levels;
Ability to prioritise work and to work well under pressure and meet deadlines; and
IT Skills
Microsoft Office (Word, Excel, PowerPoint, O365);
Experienced user of digital marketing tools; and
Experienced user of CRM databases and Content Management Systems.
Professional Qualifications and Minimum Relevant Experience
Minimum of 5 years’ experience in marketing, ideally gained within the Finance industry; and
Achieved or working towards a professional Marketing qualification e.g. CIM Diploma in Professional Marketing.