Elenor is the Head of Marketing for Fairway Group and its sister company, Bracken Rothwell and has been working within the offshore finance industry since 1998.
She is responsible for the development of Fairway Group's marketing strategy, in line with the group’s overall strategy as well as development and implementation of effective marketing communications activity across a wide range of channels.
Prior to joining Fairway, Elenor gained a wealth of experience in financial services marketing strategy and tactical implementation having worked for the international investment arm of one of South Africa’s largest financial services groups and prior to that an international bank. Her expertise lies in brand strategy and implementation, integrated marketing communications for traditional and digital channels and campaign management.
Elenor is a Fellow of the Chartered Institute of Marketing (FCIM) and has held Chartered Marketer status since 2007.