The JSPCA, one of Jersey's oldest charities, has been chosen as charity partner for 2019 after a vote by colleagues.
It was picked from a final shortlist of five local charities following an open appeal for potential charities.
Team members from Fairway Group and its sister accountancy firm Bracken Rothwell will donate the proceeds from weekly "dress down" Friday collections as well as planning a series of fundraising events throughout the year.
Sam Wilkes, Marketing Manager and member of Fairway Group's Colleagues Council said, "We're delighted to have chosen our local charity partner via a democratic process and select a charity which provides crucial services to the Island".
"We have a number of ideas planned for fundraising through 2019 and can't wait to work closely with the staff and animals at the JSPCA," he continued.
You can make a donation to the JSPCA via this link.